Business Development, Marketing and Sales

PROJECT 1:
BUSINESS DEVELOPMENT AND SALES STRATEGIES OF NEW TECHNOLOGY

Undertook a market assessment and analysis, developed value proposition for a market segment, tested markets interest by meeting with prospective clients.

With this assessment and analysis, the company gained quick market intelligence ahead of the competition, confirmed a demand for its new technology in a specific market segment, and engage prospect customers in the purchase of new technology.

PROJECT 2:
CUSTOMER SERVICES STRATEGIES AND SOLUTIONS FOR NEW PRODUCTS OF A FORTUNE 500 COMPANY IN A NEW REGIONAL MARKET

Provided customer and troubleshooting service to clients on new product to ensure customer satisfaction in a specific market segment, developed and tested customer services processes, tracked and analyzed customer satisfaction with the new products, and created consumer trust in new products for an untapped regional market.

The company increased its sales for the new products, gained strategic intelligence about its new products’ performance and client satisfaction, and gained market share and became a viable competitor in a new regional market.

PROJECT 3:
MARKETING, SALES AND CUSTOMER SERVICES FOR THE RETAILER OF A FORTUNE 500 COMPANY

Developed strategies and tactics to maximize the retailer’s sales revenues, increase its repeat sales and enhanced quality service and customer loyalty.

The company benefited from increased sales, customer loyalty and improved products and services delivery.

PROJECT 4:
MARKETING AND PARTNERING STRATEGIES FOR NOT-FOR-PROFIT ORGANISATION

Researched and identified a list of potential partners, developed strategies to increase membership base, and organized thematic events on new and future trends.

The organisation was able to develop strategic partnerships that strengthened its programming, visibility and credibility. It also gained from an increased and more diversified membership base.

PROJECT 5:
JOINT MARKETING AND COMMUNICATIONS STRATEGIES AND PRODUCTS FOR A PUBLIC SECTOR ORGANISATION

Developed joint marketing and communications strategies and products with partner organizations and managed joint marketing/communications collaborations with partner organizations.

The client organizations gained exposure for their products and services, leveraged marketing and communications opportunities, and built strategic marketing relationships with key organizations.