Public Affairs, Communications and Event Planning

PROJECT 1:
COMMUNICATIONS STRATEGIES AND MEDIA OUTREACH FOR THE LAUNCH OF A NEW ENERGY EFFIENCY PRODUCT

Developed communications and media strategies and products for the launch of a new product, attracted media and provided background information to media on new products, submitted application and positioned the company to win a product innovation award.
                                                                                           

The company benefited by having media coverage, increased the number of prospective clients and sales, won a business innovation award from an industry association, extended its product line offering to existing and new customers, retained its status as a ‘partner of choice’ to its partners and customers, and gained an important edge over the competition.

PROJECT 2:
PLANNING OF AN INTERNATIONAL EVENT FOR A PUBLIC SECTOR ORGANISATION

Organized an event on international development and effective partnerships, developed program, identified speakers and developed partnerships with various organizations in the public, private and non-profit sectors.

The client organizations benefited by having a successful event with good quality program, speakers and audience. Participant organizations from the public, private and private benefited by learning about latest trends and best practices, networking and engaging with peers.

PROJECT 3:
INVOLVING PRIVATE AND NON-PROFIT SECTOR ORGANISATIONS IN FOREIGN AFFAIRS AND INTERNATIONAL TRADE POLICY CONSULTATIONS

Organized public consultations (e.g. town halls, expert roundtables and seminars) on foreign and trade policy. Involved public, private and non-profit organizations in foreign and trade consultation activities.

Representatives from the private and non-profit sector organizations were able to provide input on foreign and policies of interests to them. The public sector organization was able to get insights on policies. Both private and non-profit organizations were able to develop stronger relationships with the government organization.

PROJECT 4:
FUNDRAISING / SPONSORING OPPORTUNITIES FOR AN INTERNATIONAL NOT-FOR-PROFIT ORGANISATION

Researched and selected suitable organizations (private sector, foundations, international organizations, research centers) interested in sponsoring issue-based projects, and prepared project proposals to be presented to selected private and public organizations.

As a result, the client gained support from various stakeholders on key issues. The sponsors also benefited by strengthening their public affairs and corporate responsibility programs, gained insights on key issues, increased their visibility in communities of interest and built stronger relationships with stakeholders.

PROJECT 5:
PROJECT: DEVELOPMENT OF MEDIA RELATIONS STRATEGIES & OPPORTUNITIES FOR AN ORGANISATION SUPPORTING ENVIRONMENTAL ISSUES

Planned media events, attracted international media to events, developed communications products and guided media to events.

The client organization and its partners were able to increase its visibility through various channels, demonstrated its participation and position on issues related to climate change, and secured media interview with key national and international TV/press channels.