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| Delivering a marketing advantage through collaborations |
List of Projects
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List of Projects |
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Research and Training![]() PROJECT 1: Undertook market research in a specific industry, identified market opportunities, listed potential partners, and provided strategic and marketing opportunities. Carried out research on best practices of companies demonstrating good corporate responsibility. The client secured marketing strategies that strengthened its partnership programs, built partnerships with new organizations and leveraged strategic opportunities in a competitive industry.PROJECT 2: Provided industry analysis, market research and competitor analysis combined with recommendations to the company on its strategic direction and organizational structure. The company improved its competitive position by gaining a better understanding of change happening in its market and external environment and gained intelligence about new competitors. Better informed company executives were enabled to make strategic decisions on company’s market segment and tap into new market opportunities for its next stage of growth and competitiveness. PROJECT 3: Developed a business plan including market and competitive analysis, marketing and sales strategy, ecosystem mapping, and identification of strategic partners to allow the company to grow and compete. The technology company gained a plan that fit the intentions and values of its CEO and executives with implementation solutions to grow and sustain its business in the long-term, partnering with the right companies to maximize its marketing impact in chosen market segments and gain a competitive position in its marketplace. PROJECT 4: Undertook a market research and international trade strategy, identified potential strategic partners for the distribution of a new technology in an emerging market and organized meetings with potential partners. The small technology company benefited by establishing a strategic alliance with a large company that allows its new technology to be distributed on a large scale in a big market. The large company benefited by gaining access to innovation and additional revenues. Both partners gained by improving their competitive market position in a fast-paced, competitive industry. PROJECT 5: Provided tailored training based on research of latest trends and best practices in a specific industry, including stakeholder relationships, contract management, negotiation, conflict resolution, intercultural relationships, and partnership development and management. Organizations benefited by gaining updated information and analysis, case studies and practical exercises that allowed the project managers staff being trained to improve the performance and effectiveness of bilateral and multilateral projects. PROJECT 6: Provided training to managers on performance management, results-based management, knowledge management and risk management. This training provided staff with the opportunity to learn and apply new best practices and tools, improve project management and performance results, and strengthen partner relationships’ effectiveness. PROJECT 7: Developed and revised course materials, incorporating industry trends and best practices, developed practical activities and ensured courses material follow industry and educational standards. The client organisation benefited by getting new and updated educational products, respecting industry and educational standards, increasing sales and clients satisfaction, and improving its competitiveness in the market. |
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